Getting back to the luncheon and my stroll down memory lane, we chatted about my time in Tillsonburg and my years in broadcasting. We also talked about the work I’m doing now and the services I offer. She was intrigued when I mentioned media training. She asked me who some of my clients were and why they would need media training in their business. It’s a valid question and one I was happy to answer.
There are many reasons why a person or a business would need media training. For example; journalists are always looking for interesting story ideas and often they need experts to comment on a particular issue or subject matter. When you make yourself available for commentary in the media, you are positioning yourself and your business in a very powerful way. It can be a form of marketing and PR for your business. When you become an effective spokesperson, the media will often turn to you for your expert commentary. Media training can teach you how to use your words, tone and body language to deliver your message. Many people are terrified at the thought of being interviewed but media training will help you develop the confidence you need to speak in a clear and concise way with the media.
Media training can also help you define your key messages. It’s imperative that you know exactly what you want to convey when you are being interviewed by the media. When you are clear on your key messages, you can keep coming back to them throughout the interview. I always tell my clients, it’s not your job to answer the reporter’s questions; it’s your job to get your message out. If you start to sound like a broken record, then you’ve done a good job.
There are times, however, when journalists ask questions that are difficult to answer or that put you on the spot. Media training can prepare you for those challenging questions and teach you how to control the interview. Media training will provide you with the necessary tools and techniques to steer the interview in the direction you want. These are techniques that can be learned.
Have you ever been caught unprepared or misquoted in the media? Media training can help to alleviate or lessen the possibility of being misquoted through learning the specific skills of clear, concise and effective communication.
There was a time when the ability to present well in the media was not a job qualification but, in today’s world, it is a necessity. More and more companies see it as vital to their operations. Words matter and how they are used matters even more.
Trish Cheveldayoff Communications and Consulting offers half-day or full-day sessions for individuals or groups. If you think you could benefit from media training, please don’t hesitate to contact me. I’d be happy to answer any of your questions and get you started on the path to becoming an effective communicator.